RapidReviews
  • Getting started
  • Contacts
    • Adding Contacts
      • Adding a Contact
      • Importing Contacts
      • External Contact Forms
      • Email reader
      • API
    • Managing Contacts
      • Editing a contact
      • Sending to existing contacts
      • Unsubscribing contacts
      • Tagging contacts
      • Add Contact Notes
      • Finding Contacts
      • How to use custom metadata?
    • Audiences & Segments
      • Audience VS Segment
      • Audiences
      • Segments
    • Tags
  • Inbox
    • Getting Started with Inbox
      • Connecting a Phone Number
      • Sending Messages
      • Web Chat Widget
        • Installing Web Chat Widgets on WordPress
        • Installing Web Chat Widget on Shopify
        • Installing Web Chat Widget on Wix
    • Navigating the Inbox
      • Switching Between Business Locations
      • Opening or Closing a Chat Conversation
      • Finding a Conversation
      • Understanding Inbox Notifications
      • Inbound Settings
  • REVIEWS
    • Getting Started with Reviews
      • Connecting to Google
      • Connecting to review sites
      • Creating review forms
      • Create review automation
    • Review Forms Overview
      • Review form sharing
      • Review form analytics
    • Reviews
    • Feedback
    • Reply templates
  • Campaigns
    • Campaigns vs Automations
    • Automations Overview
      • Create automations
      • Automation Analytics
    • Campaigns Overview
      • Create SMS campaign
      • Create text email campaign
      • Create email campaign
    • Templates
      • SMS template
      • Email template
    • Queue
  • Other
    • Widgets
      • Installing Widgets on WordPress
      • Installing Widgets on Shopify
      • Installing Widgets on Wix
    • Video testimonials
    • AI feature - Atlas
    • Surveys,Quizzes & Polls
    • Referrals
    • No Google Account
  • Reports
    • Competitors
    • Charts
    • Insights
    • Usage
  • Settings & Setup
    • Settings
      • Users
      • Business
      • Invitations
        • DKIM - AWS
      • Integrations
      • Reviews
      • Contacts Settings
      • Inbox Settings
    • Account
      • Profile
      • Notifications
      • Billing
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  1. Contacts
  2. Audiences & Segments

Audience VS Segment

When to use an audience and when to use a segment?

  • Audiences are the most common way to organize and group contacts.

  • A Segment is an organized list of contacts automatically generated by a set of conditions.

For most businesses, having multiple audiences provides enough granularity in data separation.

Examples of audiences: Contact belongs to a specific agent or contact is a loyal customer, or a parent etc.

Segments are useful when you want to divide your contacts into specific groups based on shared information or common characteristics.

Examples of segments: Contact was created in the current month, left a positive rating in the reviews automation, and answered YES to our referral program when surveyed by our survey automation.

Conclusion: Audiences are used to group contacts based on a common characteristic obtained outside our platform. Segments are groups of contacts based on common characteristics obtained on our platform.

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Last updated 1 year ago

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