Audience VS Segment

When to use an audience and when to use a segment?

• Audiences are the most common way to organize and group contacts.

• A Segment is an organized list of contacts automatically generated by a set of conditions.

For most businesses, having multiple audiences provides enough granularity in data separation.

Examples of audiences: Contact belongs to a specific agent or contact is a loyal customer, or a parent etc.

Segments are useful when you want to divide your contacts into specific groups based on shared information or common characteristics.

Examples of segments: Contact was created in the current month, left a positive rating in the reviews automation, and answered YES to our referral program when surveyed by our survey automation.

Conclusion: Audiences are used to group contacts based on a common characteristic obtained outside our platform. Segments are groups of contacts based on common characteristics obtained on our platform.